SMS marketing is a powerful technique for engaging with your target audience and fostering business growth. Having a reliable and legal list of phone numbers to contact is one of the key components of a successful SMS marketing campaign. Creating a list requires strategic planning and adherence to legal and ethical guidelines.
In this blog post, we’ll discuss five effective tips for collecting phone numbers for SMS marketing.
Table of Content:
Why we need to use SMS Marketing?
SMS Marketing is used to allow businesses to reach their target audience instantly and efficiently. usually get read within minutes of being sent, in contrast to email marketing, where messages can frequently go ignored in a congested inbox.
SMS marketing tends to have higher engagement rates compared to other marketing channels. You can use it for:
5 Tips to Collect Phone Numbers
SMS marketing is potent, but gaining phone numbers is a hurdle due to spam concerns. Engage wisely to overcome trust barriers.
The most effective tips for getting phone numbers for SMS marketing are given below:
1. Set up a short code!
You have a variety of alternatives when choosing a type of number for SMS marketing, including toll-free and local phone numbers with 10DLC. The most frequently suggested are short codes because they are simple to remember and highly scalable.
A short code is a temporary up to 6-digit number that your clients may use to sign up for your SMS list and you can text them from the exact same number.
2. Make your keyword Pop-Up!
An SMS keyword is a phrase or word that customers send from their mobile device to your phone number. A memorable keyword in SMS marketing should be short, relevant, and easy to remember. It’s typically used by customers to opt into a campaign or promotion.
Keyword: “FABDEALS“
For example, Customers can easily recall and use “FABDEALS” to opt in for fabulous deals and promotions offered by a brand. It’s simple, descriptive, and encourages engagement with the marketing campaign.
3. Add Multiple Calls to Action (CTA)
Multiple calls to action are crucial since users are more likely to take action when they are repeatedly urged to do so, according to marketers.
So be sure to include various calls to action when asking your clients to subscribe to your SMS list on your website or an email newsletter.
For instance, “Click the link to shop now” directs customers to your website or a particular product.
4. Giveaways
Offering exclusive discounts to your current subscribers or holding giveaways are two proven methods for getting clients to join your messaging list.
Additionally, you can hold competitions and invite clients to join your SMS list if they want to participate.
5. Sign-up form
Another great way to collect phone numbers is by activating a sign-up form on your website. Your website visitors will be persuaded to enter their phone numbers and sign up for your SMS list if you have an attractive sign-up form with persuasive copywriting.
For example, Community Phone, a landline phone service operating in Los Angeles, which developed a registration form to enable its customers to access a new feature designed to block spam calls. Individuals interested in this service can provide their phone numbers to stay updated on the latest news.
Key Benefits of SMS Marketing in 2023-24:
If you’re looking for a budget-friendly and effective way to connect with your clients.
The advantages of utilizing SMS marketing includes:
- Instant Reach and High Open Rates
- High Engagement Levels
- Direct and Personalized Communication
- Cost Effecting Strategies
- Opt-in and Opt-out Features
Checklist For Collecting Phone Numbers
There are some initial things that you should need to do before collecting the numbers, including:
Business Proposal
Create a business proposal that outlines the goals and emphasis of your company. From there, write a mission statement that clearly states the goal of the organization. It should be one phrase at least.
Legal Perspectives
Sending SMS messages involves more legal concerns than the majority of marketing channels.
To demonstrate that SMS recipients have given you their written consent when necessary, you must maintain a record of your customers’ written consent.
Target Audience
Your target audience is a critical aspect to take into mind before you start collecting phone numbers. Your marketing campaigns will only be effective if text messages are sent to the right people.
For instance, having a set target audience makes it easier to utilize a voice that communicates to your customers.
SMS marketing Approach
Planning your messages is the key to effective SMS marketing campaigns. You should create a texting plan that specifies how frequently and when you’ll text your customers before gathering phone numbers and sending messages.
Read: 5 Key Metrics in Measuring Content Effectiveness in 2023-24
Additionally, it’s essential to establish clear guidelines for opt-in and opt-out features to ensure compliance with relevant regulations. For instance, urgent events and giveaways could not be included.
Tips to Choose a Service Provider for Bulk SMS Marketing
The SMS service provider you select will have a major impact on the performance of your text message marketing efforts. To make sure you choose a reputable service provider for bulk SMS marketing, take into account the following elements:
Reliable
The majority of SMS marketing providers utilize cloud-based texting applications. Therefore, you won’t be able to contact your consumers if the cloud server for their app is down.
Therefore, you must select a reliable SMS service provider with a high service uptime rating.
SMS Delivery
The type of SMS delivery that a provider offers is a crucial factor to take into account when selecting an SMS service provider.
Therefore, selecting a reliable SMS provider who provides the necessary delivery characteristics will make it easier to execute your SMS campaigns.
Integration
If you’re looking for a good marketing solution, ideally one that can work with your company‘s CRM software to enhance operations.
For instance, integrating your CRM with your marketing program would enable you to swiftly and simply track the fundamental data of your text message recipients or senders.
Packages
The majority of marketing platforms provide a range of packages to meet different business demands. However, only a select few providers will meet your particular needs.
Make sure to choose a solution whose bundles and pricing align with your objectives and can ultimately satisfy your needs.
Customer Service
An overlooked aspect of SMS marketing solutions is customer service.
To be able to contact a person anytime you need to be sure the bulk SMS marketing platform you select offers solid customer support.
Conclusion
Collect phone numbers for SMS marketing is vital in establishing an effective communication channel with your audience. However, it’s crucial to prioritize obtaining consent and ensure compliance with relevant regulations.
Are you considering using SMS marketing in your company? We advise working with a mobile marketing company. Start marketing to a large audience and build relationships with them by employing a new channel of communication.
