Build a Loyal Community Around Your Brand
What Is Email Marketing?
In terms of generating and converting leads, email marketing stands as a highly effective digital marketing strategy. Research indicates that despite the rise of mobile messengers and chat apps, around 61 percent of consumers still favor engaging with brands through email.
This preference remains consistent across different genders and age groups. Given the widespread use and growing global significance of email, the importance of email marketing has never been more pronounced.
High-quality content is the key to attracting online prospects. Whether it’s videos, imagery, informative blog articles, podcasts, or e-guides, content that is well-written, informative, and engaging will capture the attention of your target audience and keep them coming back for more.
What exactly is email marketing? It’s a digital marketing approach employed by numerous businesses around the world to enhance brand recognition, boost sales, and cultivate client relationships.
Email marketing agencies utilize various email service providers (ESPs) to automate and personalize marketing emails, containing brand promotions, announcements, newsletters, and more. Whether it’s weekly newsletters, promotional notifications, customer surveys, or event invitations, all fall under the umbrella of email marketing.
On a global scale, a substantial 87 percent of business-to-business (RBS) marketers and 79 percent of business-to-consumer (B2C) advertisers utilize email as a channel for content distribution. Are you making the most of email marketing to expand and market your business? How does your email marketing strategy fare in today’s fiercely competitive digital realm?
Embark on your email marketing strategy today and uncover the most effective ways to guide your email contacts through your sales funnel.
Why Choose
Let RBS Tech Manage Your Email Marketing Optimization
Lack of comprehension regarding the essence of email marketing and how to optimize email campaigns for RBS and B2C transactions can lead to disjointed promotional strategies, reduced customer engagement, and substantial business downturns.
Prevent your brand from facing this situation. Seize the opportunity to harness conversion-driven email marketing solutions from top-notch email marketing firms and enhance the effectiveness of your digital marketing expenditure and online promotional endeavors.
Thrive Internet Marketing Agency provides a diverse spectrum of email marketing services customized to suit your brand’s requirements, financial capacities, and target market segments. Arrange a consultation with our email marketing agency and let’s delve into the significance of these services in realizing your objectives.
Provide More Value to Your Customers and Deliver Big Results
Why Email Marketing Is Important
The significance of email marketing in achieving digital brand triumph cannot be overstated. Digital email marketing stands out as a premier marketing approach for generating business leads and yielding a substantial return on investment (ROI).
Research indicates that approximately 61 percent of email subscribers express their preference for receiving promotional marketing emails on a weekly basis, while around 83 percent of customers tend to spend more on a brand that engages them through email communications. Additionally, marketers have reported an astonishing 3,800 percent ROI, equating to $38 for each dollar invested in an email marketing campaign.
The Importance of Email Marketing
Numerous marketers ponder over the significance of email marketing, particularly in light of the widespread availability and exponential growth of social media platforms. However, the reality is that people still rely on their emails to discover exclusive deals from the brands that interest them. Surprisingly, 44 percent of users regularly check their emails for brand promotions, while a mere four percent turn to social media platforms for information on ad campaigns.
This just scratches the surface of the potential that online email marketing holds, bringing you closer to achieving increased conversions for your business.
If you’re still uncertain about the value of email marketing for brand expansion, here are more compelling reasons why investing in an email marketing campaign service is an essential move:
Build Customer Loyalty
Nurturing strong client relationships necessitates consistent brand interactions, and maintaining regular online email marketing communication with customers enables any business to cultivate brand loyalty and enhance sales.
Expand Your Business Reach
Email campaigns have demonstrated superior reach and engagement potential compared to traditional marketing techniques. Data reveals that 72 percent of email users access their inboxes over six times daiy.
Connect With Different Audiences
Tailored communication is among the advantages of employing B2C and RBS email marketing for engaging your audience. Unlike conventional marketing tactics that deliver generic messages to a wide audience, marketing emails enable the provision of individualized discounts.
Save Time and Effort
Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed.
Test Email Campaigns and Drive Strong Results
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign.
Track Your Analytics
Information and analytics furnished by email marketing software furnish valuable understanding into the effectiveness of your focused email marketing endeavors and executed campaigns.
Establish Your Reputation and Improve Your Response Rates
Email Marketing Services for Small Business
Selecting where to allocate your funds is a choice that merits careful consideration. It’s crucial to make certain that each dollar assigned to your marketing endeavors yields a return on investment (ROI) to avoid potential loss of resources and missed sales opportunities.
For small businesses, email marketing stands as a cost-efficient approach to promote your brand to distinct market segments and enhance revenue growth. A study by McKinsey highlighted that email is approximately 40 times more effective than Twitter and Facebook combined in attracting new customers. Furthermore, as per 80 percent of industry experts, optimal email campaigns play a pivotal role in both customer acquisition and retention.
- Reach customers in real-time
- Build credibility
- Track your campaign results
- Gain better brand recognition
- Launch targeted messaging
- Communicate in-depth information
- Optimize your time and budget
- Connect with more customers
- Increase website traffic
- Develop your unique brand
How effective is email marketing for small businesses? You’re about to find out.
Take your small business marketing to the next level with Thrive’s email marketing services for small business. Our email marketing agency offers drip marketing automation services to help you further cement your unique brand identity in your customers’ minds.
But first, discover 1) what is drip marketing and 2) how our marketing automation services can accelerate your business growth.
Boost Your Brand Engagement and Capture More Leads
What Is Drip Marketing?
Typically, approximately 51 percent of businesses employ drip marketing automation as a catalyst for their marketing endeavors, yielding more promising outcomes for their campaigns.
Drip marketing, also recognized as automated email marketing or drip campaigns, is a strategy to enhance email campaigns through the utilization of drip marketing software. This software sends out a sequence of automated emails contingent on predetermined timeframes and user interactions.
Automated email marketing campaigns offer continuous value to subscribers by methodically providing pertinent information, such as brand updates or glimpses of upcoming products, gradually over a period. The primary aim of email marketing automation is to guide customers toward the ultimate conversion point.
How does drip marketing software function?
Email marketing companies use drip marketing software to facilitate your email marketing automation. Email marketing software:
- Facilitates precise email segmentation
- Provides better control on email copy and sending frequency
- Links drip marketing campaigns with other tools
- Includes basic analytics, such as click rates
- Boasts A/B testing capabilities
- Enables email personalization
What are the different types of drip marketing campaign?
There are three major types of drip marketing for each stage of your email marketing funnel:
Top-Of-Funnel (TOFU) Drip:
This serves as an entry point into your email marketing funnel.
TOFU drips are used to initiate a conversation with your prospects.
Educational Drip:
This supports the second phase of your email marketing funnel. Educational drip marketing campaign focuses on providing in-depth information about your brand offerings and closing more sales.
Re-engagement Drip:
This type of drip marketing campaign aims to bring disengaged customers back into your email marketing funnel through special deals and offers.
How effective is email marketing automation?
Marketing automation services are designed to ensure prospects and customers are motivated to continue doing business with your brand. Drip email marketing allows you to:
Why Choose RBS Tech for Your Email Marketing Campaign?
RBS Tech Internet Marketing Agency stands as a highly regarded email marketing company, delivering top-notch email marketing services at competitive prices. However, let’s not solely rely on our statement. Let’s delve into the testimonials of our clients, providing insight into their experiences with our email marketing services.
Furthermore, here are a few more advantages that come with teaming up with our email marketing agency:
Full-Service Email Marketing Campaign
Seeking assistance with Shopify email marketing, drip campaigns, email blasts, or email marketing automation? Look no further than our email marketing agency, which stands out among email companies due to our extensive range of email services.
Multivariate and A/B Campaign Testing
At RBS Tech, our approach goes beyond merely crafting and deploying email newsletter designs and marketing email templates. We conduct thorough testing of every facet of your email campaign, encompassing elements such as subject lines, send timings, and email content.
Tailored List Segmentation
We recognize that the optimal email marketing service varies based on clients' requirements, preferences, and target demographics. This is why we conduct thorough research and utilize sophisticated email marketing software to segment your audience list.
Integrated Digital Marketing Services
Marketers can achieve a substantial ROI through email marketing. Yet, to enhance ROI, boost efficiency, accessibility, and foster customer loyalty, a blend of customized online marketing strategies is essential for your brand.
Detailed Email Marketing Reports
We establish customized email campaigns to match your specific requirements, oversee their management, and furnish you with comprehensive, personalized monthly reports detailing their effectiveness, encompassing open rates, website traffic referrals, and generated sales/leads.
Experienced Email Marketing Specialists
RBS Tech email marketing team brings years of expertise in utilizing various email platforms. We consistently explore and evaluate emerging email marketing software, digital platforms, and strategies to offer you top-tier email marketing services.
Testimonials
What Our Client’s Say
I was initially skeptical about email marketing, but RBS Tech shattered my doubts. Their email magic isn't just about selling; it's like sending a personalized note to each recipient. The witty subject lines, relevant content, and stunning designs create an irresistible package. It's not just email marketing; it's creating connections through the digital world. RBS Tech doesn't just deliver results; they deliver conversations that matter.
Email Marketing FAQ's
Email marketing offers a direct and personalized way to connect with your audience. It helps build relationships, promote products/services, and drive conversions. By delivering targeted content to subscribers' inboxes, you can enhance engagement and boost brand loyalty.
Yes, we provide detailed analytics and reports for every email campaign. You'll have insights into open rates, click-through rates, conversion rates, and more. This data allows us to measure the effectiveness of each campaign, identify areas for improvement, and refine our strategies for better results over time.
Absolutely. We specialize in setting up automated email campaigns that nurture leads and engage customers at various stages of the customer journey. From welcome series to abandoned cart reminders, our team ensures timely and relevant communications that drive conversions and maximize customer lifetime value.